Last updated: 18.2. 2025

1. Introduction
At DB Trading, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This Privacy and Cookie Policy explains how we collect, use, and protect your information when you visit our website or engage with our services.

2. Data Controller Information
DB Trading
Kronprinsessegade 26, 2
1306 København K
CVR: 37589403

Contact Information:
Sales: +45 2991 3023
Administration: +45 2629 0101
Email: sales@db-trading.com

Business Hours:
Mon – Thu: 09.00-16.00 CET
Friday: 09.00-15.00 CET
Weekend: Closed

3. What Data We Collect
We collect and process the following types of personal data:

• Contact Information: Name, email address, phone number (e.g., when signing up for newsletters or contacting us).
• Usage Data: Information on how you use our website, including IP address, browser type, and visited pages (via cookies).
• Marketing Data: Preferences for receiving marketing communications.

4. Purpose and Legal Basis for Data Processing
We process your personal data for the following purposes:

• Providing Services: To respond to inquiries, manage customer relationships, and fulfill contractual obligations.
• Marketing and Communication: To send newsletters, special offers, and relevant marketing materials, but only if you have given explicit consent.
• Analytics and Improvement: To analyze website traffic and user behavior using Google Analytics, helping us enhance user experience.

Legal Basis:

• Processing is based on your consent (e.g., for marketing and cookies).
• Necessary for the performance of a contract (e.g., responding to inquiries).
• Legitimate interests (e.g., improving website performance and user experience).

5. Use of Cookies
We use cookies to enhance your experience on our website. Cookies are small text files stored on your device to help us analyze how you use our site and to provide personalized content and ads.

Types of Cookies Used:

• Necessary Cookies: Essential for the website to function.
• Preferences Cookies: Remember your settings and choices.
• Statistics Cookies: Help us understand how visitors interact with our site (via Google Analytics).
• Marketing Cookies: Used for targeted advertising through Google Ads.

Cookie Consent:
We use Complianz to manage cookie consent. You can customize your cookie preferences or withdraw consent at any time via the cookie banner.

6. Third-Party Data Sharing
We share your data with trusted third parties for the following purposes:

• Google Analytics: For website analytics and user behavior tracking.
• Google Ads: For targeted advertising.
• Email Marketing Services: To manage email sign-ups and send newsletters.

We ensure that all third parties comply with GDPR and have relevant Data Processing Agreements in place.

We use Google Analytics with IP anonymization enabled to ensure compliance with GDPR. Data is not shared with third parties for advertising purposes.

We may receive additional data from third-party platforms (e.g., LinkedIn or Facebook) if you interact with our ads or marketing campaigns. This data is processed according to GDPR rules and only if you have given explicit consent on those platforms.

Some of our service providers are located outside the EU/EEA, including Google and Meta. We ensure that such transfers are protected by appropriate safeguards, such as the EU-U.S. Data Privacy Framework or Standard Contractual Clauses (SCCs).

7. Data Retention Periods
We retain your personal data only as long as necessary for the purposes stated above or as required by law. Specifically:

• Contact Information: Retained until the inquiry is resolved or as long as you are a customer.
• Marketing Data: Retained until you unsubscribe from marketing communications.
• Analytics Data: Retained for up to 26 months (as per Google Analytics settings).
• Invoices and customer records are stored for up to 5 years due to Danish accounting laws.

8. Your Rights
Under GDPR, you have the following rights:

• Access: Request a copy of your personal data.
• Correction: Rectify inaccurate or incomplete data.
• Deletion: Request the deletion of your data (right to be forgotten).
• Objection and Restriction: Object to or restrict certain types of data processing.
• Withdrawal of Consent: Withdraw consent for data processing at any time.
• Data Portability: Request your data in a machine-readable format.
  
  

To exercise your rights, contact us at mail@db-trading.com.

If you believe your data protection rights have been violated, you have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet):
Datatilsynet, Carl Jacobsens Vej 35, 2500 Valby, Denmark
Email: dt@datatilsynet.dk
Phone: +45 33 19 32 00″

9. Data Security
We implement appropriate technical and organizational measures to ensure the security of your personal data. This includes SSL encryption and secure data storage practices.

10. Changes to the Policy
We may update this Privacy and Cookie Policy from time to time to reflect changes in legislation or our practices. The latest version will always be available on our website.

11. Contact Information
If you have any questions or concerns regarding this policy or our data processing practices, please contact us:

DB Trading
Kronprinsessegade 26, 2
1306 København K
Email: sales@db-trading.com
Phone: +45 2991 3023